GIVE BLOOD AND PLASMA. GET IN THE GROOVE. 

MAKING A DIFFERENCE

Innovating the blood donation experience

Abbott and Blood Centers of America’s new mixed reality blood donation experience will be available for people to use at select Blood Centers of America donation sites across the country.

Giving life through plasma donation

Plasma donations help kids like Oliver, celebrity chef Nate Appleman’s son, live healthy lives.

Ready to give?

Blood and plasma supplies are running low, but by donating, you can help end the shortage and help save lives.

GET INTO THE HABIT OF GIVING

A single blood donation could save up to three people1. But did you know you can safely donate blood every two months2? And you can safely donate plasma up to two times a week3! Since more than 125,000 people rely on plasma-derived therapies in the U.S. alone4, donating is a feel-good habit worth repeating.

IN-DEPTH

Taking Blood Donation to a New Dimension

Discover how you can use the mixed-reality experience during your next blood donation. 

A BLOOD DONATION SAVED THIS MOM'S LIFE

Because of selfless blood donors, this mom was given a second chance at life.

A PLEA TO YOUNG AMERICANS: DONATE BLOOD

No, your blood can’t be artificially created

13 THINGS YOU SHOULD KNOW BEFORE DONATING BLOOD

Donating blood is an incredibly noble cause, however, there are some things you should know before you hand your arm over

HOW A LOCAL SCIENTIST KEEPS BLOOD SAFE AND FLOWING

Every two seconds, someone in the U.S. needs a unit of blood.

MOM OF TWINS DELIVERS NEW OUTLOOK ON DONATION

Weeks after giving birth, a blood donor saved her life. Now Deanna has overcome her needle phobia to be a donor.

There is cooperation with an NGO/non-profit organization in Abbott's blood donation efforts.